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UniversidaddeCádiz
Indess Red Internacional Universitaria de la Felicidad

Pedro Cuesta-Valiño

 

 

  • Nombre y apellidos: Dr. Pedro Cuesta Valiño
  • Contrato (Asociado, Ayudante Doctor, Contratado Doctor, TU, CU): Catedrático de Universidad
  • Área de conocimiento: Comercialización e Investigación de Mercados
  • Departamento: Economía y Dirección de Empresas
  • Universidad: Universidad de Alcalá
  • E-mail: pedro.cuesta@uah.es
  • Orcid: https://orcid.org/0000-0001-9521-333X

 

 

 

 

Publicaciones relacionas con la felicidad:

 

    • Cuesta-Valiño, P., Loranca-Valle, C., Nuñez-Barriopedro, E. y Penelas-Leguía, A. (2023). Model based on service quality, satisfaction and trust, the antecedents of federated athletes’ happiness and loyalty. Journal of Management Development, Vol. ahead-of-print No. ahead-of-print. (https://doi.org/10.1108/JMD-02-2023-0056)

     

      • Cuesta-Valiño, P.; Gutiérrez-Rodríguez, P. y Contreras-Contreras, P. (2023). Consumer happiness: origin and development of the concept. Anduli. Volumen 23 (2023), pp. 83-98 (http://doi.org/10.12795/anduli.2023.i23.05

       

        • Cuesta-Valiño, P.; Nuñez-Barriopedro, E. y Loranca-Valle, C. (2022). The variables that explain loyalty in non-profit karate organisations. Archives of Budo. Volumen 18 (2022) (https://archbudo.com/view/abstract/id/13315

         

          • Cuesta-Valiño, P.; Gutiérrez-Rodríguez, P. y Núñez-Barriopedro, E. (2022). The role of consumer happiness in brand loyalty: A model of the satisfaction and brand image in fashion. Corporate Governance-The International Journal of Business in Society, Volumen 22, nº 3, pp.458-473 (https://doi.org/10.1108/CG-03-2021-0099)

           

            • Contreras-Contreras, P.; Cuesta-Valiño, P. y Gutiérrez-Rodríguez, P (2022). Evolution of mood states during the covid-19 pandemic in spain and its impact on happiness en Marchena-Dominguez, J.; Ravina-Ripoll, R. y Galiano-Coronil, A. (editores): A thousand ways to understand happiness In the economy of the European Union’s “next generation” funds, Granada: Comares, pp. 21-36

             

              • García-Henche, B, Cuesta-Valiño, P. y Gutiérrez-Rodríguez, P. (2022). El comercio local y singular como generador de emociones en los consumidores en Ravina-Ripoll, R. y otros (editores): El happiness management. Un cisne amarillo que vuela hacia el marketing social, Valencia: Tirant, pp. 229-257

               

              • Núñez-Barriopedro, E.; Cuesta-Valiño, P.; Gutiérrez-Rodríguez, P. y Ravina Ripoll, R. (2022). How Does Happiness Influence the Loyalty of Karate Athletes? A Model of Structural Equations from the Constructs: Consumer Satisfaction, Engagement, and Meaningful. En Maneiro, R., Amatria, M., Iglesias, X., Losada, J. L., Papadopoulou, S. D., Sarmento, H. B., Suárez, A. A., Casal, C. A., eds. (2022). Advances in Sport Science: Latest Findings and New Scientific Proposals. Lausanne: Frontiers Media SA. doi: 10.3389/978-2-88976-198-2

               

              • Núñez, E.; Cuesta-Valiño, P.; Gutiérrez, P.; y Ravina, R. (2021). How does happiness influence the loyalty of karate athletes? A model of structural equations from the constructs: Consumer satisfaction, Engagement and Meaningful. Frontiers in Psychology, Volumen 12: 653034 (https://doi.org/10.3389/fpsyg.2021.653034).

               

              • Loranca, C.; Cuesta-Valiño, P.; y Núñez, E. (2021). Management of the loyalty of the federated karate athlete and its correlation with happiness en Ravina, R. (coordinador): Happiness management: a wave of sustainability social marketing and creativity, Berlín: PETER LANG, pp. 39-54 (https://doi.org/10.3726/b17867).

               

              • Cuesta-Valiño, P.; Loranca-Valle, C. y Gutiérrez-Rodríguez, P. (2021). Bienestar organizacional a través de la gestión de la confianza y el compromiso: el caso de la Federación Madrileña de Karate en Núñez, E., Penelas, A. Cuesta-Valiño, P. (coordinadores): Estrategia de marketing social corporativo: retos en comunicación y branding en entornos competitivos, Madrid: EDITORIAL SINDERESIS.

               

              • García-Henche. B.; Salvaj, E. y Cuesta-Valiño-Valiño, P. (2020). A Sustainable Management Model for Cultural Creative Tourism Ecosystems. Sustainability. Volumen 12, Issue 22, 9554 (https://doi.org/10.3390/su12229554).

               

               

              • Loranca, C.; Cuesta-Valiño, P.; y Núñez, E. (2020). Análisis del grado de felicidad del deportista federado en karate en España en función de sus características demográficas en Ravina, R. (coordinador): La brújula del siglo XXI: El happiness management. Un concepto a explotar por las empresas, el marketing social y el liderazgo organizacional, Madrid: TIRANT LO BLANCH, pp. 83-102.

               

              • Loranca, C.; Cuesta-Valiño P.; y Núñez, E. (2019). Gestión de la calidad como estrategias clave de la felicidad en el deporte federado. Retos, Revista de Ciencias de la Administración y Economía, Año IX, Vol. 9, Nº 18, pp. 203-2018. (DOI.org/10.17163/ret.n18.2019.02).

               

              • Cuesta-Valiño P.; Penelas, A. y Bezares, L. (2019). What is more creative than advertising? We spread happiness and fidelity through sports What is more creative than advertising?  We spread happiness and fidelity through sports en Ravina, R. (editor): Happiness management: A lighthouse for social wellbeing, Berlin: PETER LANG, pp. 71-78.

               

              • Núñez, E.; Pardo, I. y Cuesta-Valiño, P. (2019): Estrategias de marketing desde la diferenciación en las denominaciones de origen, la creatividad y la felicidad para un mejor posicionamiento en el mercado del vino en Lavina, R. (coordinador): Educación y felicidad en las Ciencias Sociales y Humanidades. Un enfoque holístico para el desarrollo de la‎ creatividad en la era digital, Madrid: TIRANT LO BLANCH, pp. 83-102.

               

              • Penelas, A.; López, J.M. y Cuesta-Valiño, P. (2019): Las motivaciones: elemento de estudio esencial para un desarrollo turístico creativo en zonas despobladas en Ravina, R. (coordinador): Happinness management and creativity in the XXI century: Intangible capitals as a cource of innovation and sustainable develotment, Madrid: COMARES, pp. 83-102.