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UniversidaddeCádiz
Indess Red Internacional Universitaria de la Felicidad

UniversidaddeCádiz

Indess Red Internacional Universitaria de la Felicidad
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  2. Pablo Gutiérrez Rodríguez

Pablo Gutiérrez Rodríguez

Updated 3 de July de 2023
Posted 3 de July de 2023

 

 

  • Nombre y apellidos: Dr. Pablo Gutiérrez Rodríguez
  • Contrato (Asociado, Ayudante Doctor, Contratado Doctor, TU, CU): Titular de Universidad.
  • Área de conocimiento: Comercialización e Investigación de Mercados.
  • Departamento: Dirección y Economía de la Empresa.
  • Universidad: Universidad de León
  • E-mail: pablo.gutierrez@unileon.es
  • Orcid: 0000-0001-5407-4265

 

 

 

 

Publicaciones relacionas con la felicidad:

Artículos:

Cuesta-Valiño, P.; Gutiérrez-Rodríguez, P. y Contreras-Contreras, P. (2023). Consumer happiness: origin and development of the concept. Anduli. Volumen 23 (2023), pp. 83-98 (http://doi.org/10.12795/anduli.2023.i23.05)

Cuesta-Valiño, P.; Gutiérrez-Rodríguez, P. y Núñez-Barriopedro, E. (2022). The role of consumer happiness in brand loyalty: A model of the satisfaction and brand image in fashion. Corporate Governance-The International Journal of Business in Society, Volumen 22, nº 3, pp.458-473 (https://doi.org/10.1108/CG-03-2021-0099)

Estela Núñez Barriopedro, Pedro Cuesta Valiño, Pablo Gutiérrez-Rodríguez y Rafael Ravina Ripoll (2021). How does happiness influence the loyalty of karate athletes? A model of structural equations from the constructs: Consumer Satisfaction, Engagement, and Meaningful. Frontiers in Psychology, 12, 653034. doi: 10.3389/fpsyg.2021.653034. 1664-1078

 

Libros colectivos: 

Contreras-Contreras, P., Cuesta-Valiño, P. y Gutiérrez-Rodríguez, P. (2022). A thousand ways to understand happiness in the economy of the European Union’s (115-137). En José Marchena-Domínguez, Rafael Ravina Ripoll y Araceli Galiano-Coronil. Next generation” funds: a comprehensive vision under the lens of social marketing, history and happiness management,  Editorial Comares, España.

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