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UniversidaddeCádiz
Indess Red Internacional Universitaria de la Felicidad

Azucena Penelas Leguia

Foto azucena penelas leguia

 

  • Nombre y apellidos: Dra. Azucena Penelas Leguía
  • Contrato (Asociado, Ayudante Doctor, Contratado Doctor, TU, CU): Titular
  • Área de conocimiento: Comercialización e Investigación de Mercados
  • Departamento: Economía y Dirección de Empresas
  • Universidad: Universidad de Alcalá
  • E-mail: penelas@uah.es
  • Orcid: https://orcid.org/0000-0001-8928-3542

 

 

Publicaciones relacionas con la felicidad:

Azucena Penelas Leguía y José María López Sanz (2021). “Social interest to the hosting population of tourism. Generated happiness in the supply and demand for the rural tourism”. Rafael Ravina Ripoll, Luis Bayardo Tobar Pesantez, Araceli Galiano Coronil y José Marchena Domínguez (Eds). Happiness Management and Social Marketing: A wave of sustainability and creativity, Editorial Peter Lang, Alemania, 2021, https://doi.org/10.3726/b17867

 

Azucena Penelas Leguía y José María López Sanz (2020).” El turista rural: un estudio empírico sobre su comportamiento desde la perspectiva de la imagen y la satisfacción.” Rafael Ravina Ripoll, Luis Bayardo Tobar Pesantez, Estela Núñez Barriopedro y Araceli Galiano Coronil (Eds.). La Brújula del siglo XXI: El Happiness Management. Un concepto a explorar por las empresas, el marketing social y el liderazgo organizacional, Editorial Tirant Lo blanc, España, 2020,

 

Azucena Penelas Leguía, José María López Sanz y Pablo Gutiérrez Rodríguez (2019). ¨¨Measure of the subjective well-being, through the satisfaction, in the rural tourism. Relations with the destination image and the new intentions to visit the place again” (213-227). En Rafael Ravina Ripoll, Luis Bayardo Tobar Pesantez y José Marchena Domínguez (Eds).Happiness Management: A Lighthouse for Social Wellbeing, Creativity and Sustainability”, Editorial Peter Lang, Alemania, 2019.

 

Azucena Penelas Leguía, José María López Sanz y Pedro Cuesta Valiño (2019).”Las motivaciones: elemento de estudio esencial para un desarrollo turístico creativo en zonas despobladas” (pp.83-102). Rafael Ravina Ripoll, Luis Bayardo Tobar Pesantez y Estela Núñez Barriopedro (Eds). Happiness Management and Creativity in the XXI century: Intangible Capitals as a source of innovation, competitiveness and sustainable development”, Editorial Comares, Granada, 2019.

 

Pedro Cuesta Valiño, Azucena Penelas-Leguía. y Lorena Bezares. (2019).” What is more creative than advertising? We spread happiness and fidelity through sports” (71-78). En Rafael Ravina Ripoll, Luis Bayardo Tobar Pesantez y José Marchena Domínguez (Eds). Happiness Management: A Lighthouse for Social Wellbeing, Creativity and Sustainability”, Editorial Peter Lang, Alemania, 2019.