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UniversidaddeCádiz
Indess Red Internacional Universitaria de la Felicidad

UniversidaddeCádiz

Indess Red Internacional Universitaria de la Felicidad
  1. home
  2. Adrián Broz Lofiego

Adrián Broz Lofiego

Updated 29 de June de 2021
Posted 29 de June de 2021

Foto de adrián broz lofiego

 

 

 

  • Nombre y apellidos: Dr. Adrián Broz Lofiego
  • Contrato (Asociado, Ayudante Doctor, Contratado Doctor, TU, CU): Profesor Asociado
  • Área de conocimiento: Dirección estratégica y marketing
  • Departamento: Unidad empresa y turismo
  • Universidad: Florida Univesitària
  • E-mail: abroz@florida-uni.es

 

 

 

 

Publicaciones relacionadas con la felicidad:

Adrían Broz, Enrique Bigné y Inés Kuster. (2020). “El concepto de la felicidad y su relación con el flujo y las motivaciones hedónicas en la adopción de nuevas tecnologías”. En Rafael Ravina Ripoll, Luis Bayardo Tobar Pesantez, Estela Núñez Barriopedro y Araceli Galiano Coronil (Eds.). La Brújula del siglo XXI: El   Happiness Management. Un concepto a explorar por las empresas, el marketing social y el liderazgo organizacional”, Editorial Tirant Lo blanc, España.

 

Adrían Broz. (2019). “La felicidad, la experiencia de flujo y las motivaciones hedónicas en el proceso de aceptación tecnológica”.  En Rafael Ravina Ripoll, Luis Bayardo Tobar Pesantez y Estela Núñez Barriopedro (Eds). Happiness Management and Creativity in the XXI century: Intangible Capitals as a source of innovation, competitiveness and sustainable development”, Editorial Comares, Granada

 

Proyecto de Investigación:

 El Happiness Management, la creatividad y el bienestar en la era de la Industria 4.0 desde la perspectiva de las ciencias sociales y las humanidades.

 

 

 

 

 

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